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Marketing 3.0: From Products To Customers To The Human Spiri...
Marketing 3.0: From Products To Customers To The Human Spirit
 
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Author : Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Publisher : Wiley India
ISBN# : 978-81-265-2619-2
Pages : 188
Price :INR 495
Offer Price:INR 441
 
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Book Description
Today`s customers are choosing products and companies that satisfy deeper needs for creativity, community, and idealism. Leading companies realize they must reach these highly aware, technology-enabled customers, and that the old rules of marketing won`t help them do this. Instead, they must create products, services, and corporate cultures that inspire, include, and reflect their customer`s values. Marketing 3.0 clearly lays out the authors` key ideas and gives you real-world examples so you can implement Marketing 3.0 practices at your organization. Customers have realized that their purchasing power has a global impact, and they are acting accordingly and talking to each other about the choices they make. Marketing 3.0 explains how you can engage this conversation, position your brand as a positive force in the world, and collaborate successfully with customer-advocates.
 
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