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Blackberry: The Inside Story Of Research In Motion
Blackberry: The Inside Story Of Research In Motion
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Author : Rod Mcqueen
Publisher : Hachette India
ISBN# : 978-93-5009-213-2
Pages : 319
Price :INR 495
Offer Price:INR 441
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Book Description
From it relatively modest debut in 1999, Blackberrry has become one of the most popular technology products in the world. Research in Motion – the phenomenally successful company behind Blackberry which began as a student start-up – has already sold over 75 million smartphones, nearly half of which were sold in the last year alone. This book is a never-before-seen, behind-the scenes portrait of RIM and its amazing co-CEOs who are two of today`s most respected businessmen: Jim Balsillie and Mike Laziridis. It explores in detail not only the company`s early struggles against much larger and much better known firms, but also how RIM has been able to maintain and exceed even its own lofty expectations. With thousands of hours of interviews with people close to the company, including unprecedented access to company founders Jim Balsillie & Mike Lazaridis (they have written the foreword), award-winning business writer Rod McQueen has crafted an arresting narrative telling this incredible story.
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