Shopping Cart : 0 Items
Home    Books    Language, Media & Society: Essence Of Advertising Communication
Language, Media & Society: Essence Of Advertising Communicat...
Language, Media & Society: Essence Of Advertising Communication
Write a Review
Author : Gajendra Singh Chauhan
Publisher : Rawat Publications
ISBN# : 81-316-0310-5
Pages : 256
Price :INR 350
Offer Price:INR 312
Out of Stock - On Order
Book Description
Among all modern ways of communication in which language is used, advertising is one of the most striking to arouse strong feelings. Language empowers the advertising massages. The book takes interest in the subtleties of advertising communication and unravels the different intricacies of hidden messages in advertisements. No matter how innocent an advertisement may appear, profound meaning and messages are continuously played out. To reinforce Chomsky’s thesis, “while the surface structure is identical in all interpretations, the deep structure is not”. Advertising, in a way, is a process of educating our sensibilities. The book takes a different approach based on communication perspectives starting from a wide variety of analytical frameworks such as social theory or mindset. Advertising is not just a vigorous marketing module but also an integral element of modern society and cultures. Not only its activities justify and transform a huge range of symbols and ideas, its enchanting communication power recycles cultural models and practices through the multiple media exposure. The various chapters dig up the layers after layers of linguistic marvels at syntactical, psychological, semantic and semiotic level seen in the advertising message. It also delves into the sociolinguistic setting of Arunachal Pradesh, power of code mixing in advertising and the sexist language of advertising. The book makes a novel and lively commentary on the linguistic creativity and playfulness of advertising communication which makes it simple for a common man to comprehend the ‘potential linguistic googlies’ bowled in each advertising message.
  • The book summary and image may vary as per the binding and edition available of the same title.
  • Book reviews are added by registered customers. They need not necessarily have read or bought the book.
  • These books are not available for reading online from this website or for free download in PDF or ebook format.
  • Price can change or vary due to reprinting, price change by publisher or sourcing cost change for imported books.
  • The presently available edition will only be supplied at the present best possible price.