Shopping Cart : 0 Items
 
Home    Books    The Power Of Unreasonable People: How Social Entrepreneurs Create Markets That Change The World
The Power Of Unreasonable People: How Social Entrepreneurs C...
The Power Of Unreasonable People: How Social Entrepreneurs Create Markets That Change The World
 
Write a Review
Author : John Elkington & Pamela Hartigan
Publisher : Harvard Business Press
ISBN# : 978-1-4221-0406-4
Pages : 242
Price :INR 995
Offer Price:INR 886
 
Out of Stock - On Order
Buy
 
Book Description
George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today`s entrepreneurs are decidedly unreasonable - and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work.Through vivid stories, the authors identify the highly unconventional entrepreneurs who are solving some of the world`s most pressing economic, social, and environmental problems. They also show how these pioneers are disrupting existing industries, value chains, and business models - and in the process creating fast-growing markets around the world.By understanding these entrepreneurs` mindsets and strategies, you gain vital insights into future market opportunities for your own organisation. Providing a first-hand, on-the-ground look at a new breed of entrepreneur, this book reveals how apparently unreasonable innovators have built their enterprises, how their work will shape risks and opportunities in the coming years, and what tomorrow`s leaders can learn from them.Start investing in, partnering with, and learning from these world-shaping change agents, and you position yourself to not only survive but also thrive in the new business landscape they`re helping to define.
 
DISCLAIMER
  • The book summary and image may vary as per the binding and edition available of the same title.
  • Book reviews are added by registered customers. They need not necessarily have read or bought the book.
  • These books are not available for reading online from this website or for free download in PDF or ebook format.
  • Price can change or vary due to reprinting, price change by publisher or sourcing cost change for imported books.
  • The presently available edition will only be supplied at the present best possible price.