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Carrots And Sticks: Unlock The Power Of Incentives To Get Th...
Carrots And Sticks: Unlock The Power Of Incentives To Get Things Done
 
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Author : Ian Ayres
Publisher : Bantam Books
ISBN# : 978-0-553-80763-9
Pages : 218
Price :INR 1482
Offer Price:INR 1319
 
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Book Description
In Carrots and Sticks, Ian Ayres, the New York Times bestselling author of Super Crunchers, applies the lessons learned from behavioral economics-the fascinating new science of rewards and punishments-to introduce readers to the concept of "commitment contracts": an easy but high-powered strategy for setting and achieving goals already in use by succesful companies and individuals across America. As co-founder of the website stickK.com (where people have entered into their own "commitment contracts" and collectively put more than $3 million on the line), Ayres has developed contracts-including the one he honored with himself to lose more than twenty pounds in one year-that have already helped many find the best way to help themselves at work or home.
 
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