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In The Plex: How google Thinks, Works, and Shapes Our Lives...
In The Plex: How google Thinks, Works, and Shapes Our Lives
 
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Author : Steven Levy
Publisher : Simon & Schuster
ISBN# : 9781416596585
Pages : 432
Price :INR 799
Offer Price:INR 711
 
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Book Description
Written with full cooperation from top management at Google, this is the story behind the most successful and admired technology company of our time. Levy provides the background on Google's decision to enter the Chinese market, a decision that was controversial within the company at the time and which has recently made news as Google threatens to withdraw from China. He explains how "cloud computing" is the next frontier for Google, and he takes the reader into product development, including products that should be reaching market around the time the book is published. He explains what Google is doing to counter the rise of social networks such as Facebook (Google has its own social network), real-time competitors such as Twitter, and the looming risk of government regulation because of its dominance of the internet.
 
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