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Home    Books    The Luxury Strategy : Break The Rules of Marketing to Build Luxury Brands
The Luxury Strategy : Break The Rules of Marketing to Build ...
The Luxury Strategy : Break The Rules of Marketing to Build Luxury Brands
 
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Author : J N Kapferer / V Bastien
Publisher : Kogan Page
ISBN# : 9780749464912
Pages : 395
Price :INR 3656
Offer Price:INR 3254
 
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Book Description
The total luxury market is estimated to reach an astonishing 200 billion euros by 2013.Providing unique insights into the industry, this new edition of the Luxury Strategy is the definitive work in the field, analysing the true nature of luxury brands. it identifies the unique rules for managing luxury companies a luxury strategy in your company.
 
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