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Creative Destruction
Creative Destruction
 
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Author : Foster Richard
Publisher : Doubleday
ISBN# : 0385501331
Pages : 0
Price :INR 1856
Offer Price:INR 1652
 
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Book Description
In this painstakingly researched, well-documented work, Foster (Innovation: The Attacker`s Advantage, 1986) and Kaplan argue that one of the fundamental tenets of American business that a company must be designed to stand the test of time is seriously flawed. Building on the ideas of economist Joseph Schumpeter, who argued in the 1930s and 1940s that capital markets weed out underperformers so that new firms can take their place, Foster and Kaplan contend that once they are successful, they need to keep in pace with change, and time just as well.
 
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