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Home    Books    Great Brand Stories : Harry Potter : Brand Magic of The Boy Wizard
Great Brand Stories : Harry Potter : Brand Magic of The Boy ...
Great Brand Stories : Harry Potter : Brand Magic of The Boy Wizard
 
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Author : Stephen Brown
Publisher : Viva
ISBN# : 9788130907864
Pages : 191
Price :INR 195
Offer Price:INR 174
 
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Book Description
Harry Potter is one of the most dazzling marketing triumphs of recent years. Less than a decade ago, the boy wizards creator was living in abject poverty. Today, j.k. Rowling bestrides a $4-billion marketing empire. True, the Potter brand has not yet attained the instant recognition of Nikes swoosh, Cokes curlicues or McDonalds golden arches. But its only a matter of time before Harrys lighting bolt ascends to the logosphere to occupy its rightful place in the marketing empyrean.
 
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