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Home    Books    Great Brand Stories : Beckham : The Story of How Brand Beckham Was Built
Great Brand Stories : Beckham : The Story of How Brand Beckh...
Great Brand Stories : Beckham : The Story of How Brand Beckham Was Built
 
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Author : Andy Milligan
Publisher : Viva
ISBN# : 9788130907772
Pages : 205
Price :INR 195
Offer Price:INR 174
 
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Book Description
There is no one quite like David Beckham: brilliant footballer, dedicated athlete, fashion model, global icon and all-round celebrity. But Beckham the brand? Well, yes. This book shows David Beckham in a new light: as a man who has harnessed his skills and his growing fame to market himself in the same professional and disciplined way that a successful company markets its brands.
 
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