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Great Brand Stories : America : The Mother of All Brands ...
Great Brand Stories : America : The Mother of All Brands
 
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Author : Simon Anholt
Publisher : Viva
ISBN# : 9788130907765
Pages : 189
Price :INR 195
Offer Price:INR 174
 
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Book Description
America is more than just a country- its the biggest brand the world has ever known. Thats the argument of this provocative new book. Launched, managed and advertised like a global brand since the declaration of independence, America has deliberately marketed itself, its culture and its products with deft salesmanship and sheer hard-nosed determination.
 
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