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Home    Books    Great Brand Stories : Starbucks : How They Made Starbucks A Home Away From Home
Great Brand Stories : Starbucks : How They Made Starbucks A ...
Great Brand Stories : Starbucks : How They Made Starbucks A Home Away From Home
 
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Author : John Simmons
Publisher : Viva
ISBN# : 9788130907833
Pages : 192
Price :INR 195
Offer Price:INR 174
 
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Book Description
Coffee is a commodity. You can get a cup at any café, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? This book tells the Starbucks story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly-at least in terms of conventional business development.
 
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