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Grand Brand Rajini
Grand Brand Rajini
 
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Author : P C Balasubramanian / Ram N Ramakrishnan
Publisher : Rupa
ISBN# : 9788129120595
Pages : 149
Price :INR 140
Offer Price:INR 125
 
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Book Description
In todays cut-throat business arena, one of the cornerstones for the success of any organization or product is establishing itself as a brand-an entity that is immediately identified, trusted and respected. In Grand Brand Rajini, P.C. Balasubramanian and Ram N. Ramakrishnan use the superstar Rajinikanth as the ultimate example of a lasting brand. Analysing the actors career in the context of the trajectory of successful global brands, this is a unique take on the theories and practices of brand management that will help you boost your brand and take it to the next level.
 
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