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The Marketing Manifesto
The Marketing Manifesto
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Author : David James Hood
Publisher : Kogan Page
ISBN# : 9780749468521
Pages : 194
Price :INR 2089
Offer Price:INR 1859
Book Description
Marketing is key to the health and wealth of organizations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in its evolution, as a profession, marketing and marketers are often undervalued as part of the business and underexploited as a force for profit.
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