Grappling with important decisions is always difficult. You weigh up the pros and cons, take lots of advice, but ultimately how can you be sure youve made the right choice? In Decisive, Chip and Dan Heath, bestselling authors of Made to Stick and Switch, tackle the thorny problem of decision making. Our brains, it seems, are flawed instruments. We have natural biases and a tendency to think irrationally, and this has an impact on the choices we make.
Chip & Dan Heath