Nazi Chic?: Fashioning Women In The Third Reich

We are all familiar with the stereotype of the German woman as either a Brunhilde in uniform or a chubby farmers wife. However, throughout the interwar period fashion was one of Germanys largest industries and German women ranked among the most elegantly dressed in all of Europe. This book explores the failed attempt by the Nazi state to construct a female image that would mirror official gender policies, instill feelings of national pride, promote a German victory on the fashion runways of Europe, and support a Nazi-controlled European fashion industry. How did the few women with power maintain style and elegance? How did the majority experience the increased standardization of clothing characteristic of the Nazi years? How did women deal with the severe clothing restrictions brought about by Nazi policies and the exigencies of war? Nazi Chic? addresses these questions and many others, including the role of anti-Semitism, “aryanization,” and the hypocrisy of Nazi policies. The result is the first book in English to deal comprehensively with German fashion from World War I through to the end of the Third Reich.