Re-Orienting Fashion: The Globalization Of Asian Dress

From ?Indo chic? collections on the catwalk to mass-market clothes in retail shops, Asian fashion is everywhere.

Re-Orienting Fashion explores this phenomenon in a global context and, unlike other books, does not ignore the western / non-western divide. How do western economic, cultural, political, iconic, and social forms influence Asian fashion when (and often because) that fashion is an expression of resistance against western encroachment? How does dress reflect state ideals and gender roles in nations struggling to construct new identities informed by modern, western impulses? What role does gender play and how does this tie in with commodification by the global economy?

With chapters focusing on East, South, and Southeast Asian designers, retailers, consumers, and governments, this timely book moves Asian fashion center-stage and will be of interest to dress and fashion theorists, anthropologists, sociologists and all those seeking to understand globalization and its effects.