Shopping Cart : 0 Items
 
Home    Books    Nudge: Improving Decisions About Health, Wealth and Happiness
Nudge: Improving Decisions About Health, Wealth and Happines...
Nudge: Improving Decisions About Health, Wealth and Happiness
 
Write a Review
Author : Richard H Thaler (Author), Cass R Sunstein (Author)
Publisher : Penguin
ISBN# : 9780141040011
Pages : 306
Price :INR 499
Offer Price:INR 444
 
Buy
 
Book Description

 'Probably the most influential popular science book ever written' - BBC Radio 4

'Nudge has changed the world. You may not realise it, but as a result of its findings you're likely to live longer, retire richer and maybe even save other people's lives' - The Times

From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that has changed the way we think about decision-making

Nudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples and original research, the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice.

'How often do you read a book that is both important and amusing, both practical and deep? ... A must-read for anyone who wants to see both our minds and our society working better' Daniel Kahneman, author of Thinking, Fast and Slow

'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven D. Levitt, co-author of Freakonomics

 
DISCLAIMER
  • The book summary and image may vary as per the binding and edition available of the same title.
  • Book reviews are added by registered customers. They need not necessarily have read or bought the book.
  • These books are not available for reading online from this website or for free download in PDF or ebook format.
  • Price can change or vary due to reprinting, price change by publisher or sourcing cost change for imported books.
  • The presently available edition will only be supplied at the present best possible price.