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What is Strategy?: An Illustrated Guide to Michael Porter...
What is Strategy?: An Illustrated Guide to Michael Porter
 
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Author : Joan Magretta
Publisher : Harvard Business Review Press
ISBN# : 9781633698239
Pages : 80
Price:INR 1599
 
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Book Description

 When it comes to strategy, the mistake most managers make is thinking they have one when they don't. Joan magretta, author of the bestselling book understanding Michael Porter, has teamed up with illustrator Emile holmewood to capture essential strategy concepts in a short, easy-to-understand, graphic format. Here you'll find the classic Porter frameworks—industry structure and the five forces, competitive advantage and the value chain—as well as a set of practical tests to apply in evaluating existing strategies or developing new ones. You'll also learn porter's thinking about critical issues such as scale, goal setting, sustainability, and disruption. With a relatable cast of characters—has Deadlock team of managers calls in Professor Porter to help them devise a new strategic book brings a sense of fun to a serious subject. It will help you quickly grasp the fundamentals of strategy, whether you're a seasoned strategist looking to cut through all the new buzzwords or a new manager about to lead your first strategy meeting.

 
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