Shopping Cart : 0 Items
Home    Books    The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences
The Digital Seeker: A Guide for Digital Teams to Build Winni...
The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences
Write a Review
Author : Raj K. De Datta
Publisher : Columbia Business School
ISBN# : 9780231202206
Pages : 182
Price:INR 2682
Book Description


The internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don’t offer potential customers a compelling digital experience, consumers miss out on great products?and businesses miss a vital opportunity to grow.

Raj K. De Datta, the founder of a company that powers digital-commerce experiences for many of the world’s biggest brands, offers an actionable playbook for companies looking to deliver better digital experiences. His key insight is that exceptional digital experiences are much more than marketplaces. They don’t just serve customers’ transactional needs but rather address the deeper problems for which they seek solutions. They are built on a digital-experience platform that provides agile, personalized, scalable performance. And they are created by product-centric digital teams, not traditional organizations.

The Digital Seeker distills key lessons from the compelling stories of innovative businesses: not just tech companies but companies spanning a wide range of industries, including amusement parks, fashion, sports, health care, distribution, and the public sector. De Datta defines and explains the power of the seeker-centric philosophy?translating it into a core operational playbook for digital teams to achieve transformative results.

Importantly, this book also offers crucial insights into the impact of the COVID-19 pandemic on our digital lives and the long-term effects it will have on digital experiences of the future.

  • The book summary and image may vary as per the binding and edition available of the same title.
  • Book reviews are added by registered customers. They need not necessarily have read or bought the book.
  • These books are not available for reading online from this website or for free download in PDF or ebook format.
  • Price can change or vary due to reprinting, price change by publisher or sourcing cost change for imported books.
  • The presently available edition will only be supplied at the present best possible price.