The blue-eyed boy of Indian publishing Abhimanyu Razdan is known for his bestselling romances which move his readers to tears. PaperInk an up-and-coming publishing house is looking for an A-list author who will take them to the next level.
So when Abhimanyu's contract with his current publishers comes to an end PaperInk decides to swoop in. But Abhimanyu isn't quite like the emotional and sensitive characters in the novels he writes. Callous egoistic and drunk on success he gets into a hot argument with Asmita PaperInk's literary fiction editor even before his first meeting with them. Already put off despite her apology he is even more incensed when he discovers that Asmita looks down on popular fiction especially the kind he writes. He vows to teach her a lesson that could jeopardize her job.
At each other's throats Abhimanyu and Asmita are as different as can be but fate has something else in store and they soon find that there is no running away from love.