9789351364603

Behind A Billion Screens

Rating
(0/0)
₹ 599.00
Quantity
Only 100 left in stock
ISBN:9789351364603
Categories: Books,Non Fiction
Check Delivery Availability :
Behind A Billion ScreensHARPER INDIA9789351364603
Product Description

What is happening to India's television industry? How is it adapting to the rapid changes in the country? And what does India's television programming tell us about the state of the nation?

Television touches almost everyone. It is rapidly expanding and becoming socially ever-more powerful but is simultaneously facing a crisis of credibility. In Behind a Billion Screens Nalin Mehta looks closely at how television works in India how TV channels make their money - or not - and what this means for the cacophony that appears on our screens. Given that television is a strategically vital social gateway for power he also probes the ownership of television networks - politicians corporations real-estate tycoons - and tells us why this matters.

Based on extensive research and wide-ranging conversations with industry leaders channel heads policy makers and politicians this is a comprehensive report on the state of the Indian television industry how it is shapeshifting in response to the ferment of mobiles and social media and its vital role in the wider Indian story. Everybody watches television everybody has an opinion on it and everybody claims to have solutions but Mehta brings new research and understanding to illuminate a topic that often raises a lot of heat and smoke but little light.
Additional Information

ISBN
9789351364603
Author
Mehta Nalin
Distributor
HARPER INDIA
COVER
DHB